Elevated Shipping: How Atomix turned shipping into an advantage for customers

June 9, 2025

Atomix turned to Shipium to make shipping a competitive advantage from Kris Gösser on Vimeo

Business Challenge

Atomix is a tech-led, high-touch fulfillment for high-growth brands. There are several reasons why customers choose to Atomix, like guaranteed inventory accuracy, easy connection to omnichannel strategies, and committed customer success. One area customers require similar excellence is around shipping, and Atomix was looking for new ways to meet those customer demands.

• Speed / Cost Trade Offs — Expedited shipping is becoming an expectation, so Atomix sought to provide a compelling offering while still offering competitive pricing. To do that, Atomix needed more than just a rate—they needed fully-loaded costs that factored in all surcharges, fees, and transit considerations during rate shopping.
• On-Time-Delivery — Delivery date accuracy is paramount to customer experience, but transit times can be volatile, so Atomix looked for new ways to improve the accuracy of hitting delivery dates.
• Customization — Different customers have different needs, so Atomix needed a way to ensure fine-grained configurations could be deployed across customers, origins, carriers, and rules.
• Carrier Network — The breadth of carriers can be big, which meant Atomix needed a partner that can provide quick implementation of new carriers for customers.
• Scaling Customers — To make it all hum, integrated client onboarding and easy ongoing management allows shipping operations to follow suit. Atomix couldn’t let shipping configuration slow down high-touch customer service.

Solution

Atomix turned to Shipium to help elevate their shipping operations to meet customer demand. The team prioritized a modern tech partner who fit with Atomix’s leading tech-forward and customer-centric fulfillment platform. The partner needed to be modern, performant, easy to use, and look to the future with actionable AI solutions.

Atomix was able to meet those business challenges, and three key benefits emerged:

• AI + ML Powered Transit Times — By using ML to accurately get delivery estimations, Atomix dialed in more dynamic decision making that led to optimized carrier selection and improved on-time delivery.
• More Than Just A Rate — By virtualizing rates with Shipium, Atomix factors in a fully loaded rate comprising of all surcharges and fees. They now feel confident making decisions based on total costs, allowing them to guarantee the best service was selected. This has led to improved pricing for customers and more efficient tie-out when managing shipping with customers.
• Breadth of Carrier Network — Shipium’s pace of providing carriers has helped Atomix ensure they can meet both customer demands and maintain a strong, up-to-date carrier network. The ability to turn carriers on and off quickly has helped them more easily scale customers.

"Shipium supports our goal of being the most customer-centric fulfillment partner in the industry. They help us deliver the high-touch service customers have come to expect by making shipping operations a dependable, configurable, and scalable part of our platform—while reinforcing our commitment to tech-led, data-driven decision-making across the fulfillment lifecycle."
— Austin Kreinz, CEO & Co-founder

"Shipium’s sophisticated rating and carrier selection engine, paired with its seamless integration, has enabled our team to focus on optimizing the core of our operations—picking and packing. By offloading the complexity of shipping decisions, we’ve been able to double down on order accuracy and inventory precision, ultimately driving a better experience for our customers and partners."
— Andrew Weber, CTO & Co-founder

Resources that might be useful for you

GNC Scales Ship-from-Store Strategy with Shipium

GNC used Shipium to leverage strong structural improvements that helped scale their ship-from-store strategy.

Nurture Life Improves Shipping Operations with Shipium

Learn how Nurture Life centralized its shipping operations with Shipium to improve delivery accuracy and streamline a complex subscription fulfillment model.

Modern Excellence: How DCL supports hyper-growth brands with Shipium

Discover how DCL Logistics leverages Shipium to automate regulatory compliance and scale multi-carrier shipping for fast-growing ecommerce brands.

Flexible Shipping Operations: How Duluth Trading Co. Transformed Peak Season Challenges with Shipium

Discover how Duluth Trading Co. leveraged Shipium's self-service console and ML-powered rate shopping to cut costs during its busiest shipping periods.

Mitigating Operational Risk: How Shipium helps Saks eliminate single points of failure by diversifying carriers

Explore how Saks Fifth Avenue dramatically reduced shipping costs and eliminated carrier dependency with Shipium's multi-carrier AI-powered platform.

A Premium Experience: Saks OFF 5TH Turns to Shipium to Select the Right Carrier to Meet Its Customer Delivery Commitment in the Most Cost Effective Way

See how Saks OFF 5TH diversified its carrier network with Shipium to deliver near-instant, cost-optimized carrier selections at scale.