# Parcel Forum 2024: Actionable AI Presentation

Jason Murray  
October 1, 2024  
Company

Parcel Forum 2024 was a great experience. The community has a positive outlook on the future and is eager for genuinely good ideas that will change their businesses.

I gave a presentation on real world AI + ML in the supply chain. It was a 45 minute session that I re-recorded afterwards because of the positive feedback on it.

The start is me giving some background on the history of AI + ML at Amazon to give some grounding of what a journey looks like.

From there I talk about why ML is most of the time the value, and AI isn't actually as practical yet.

After that, Kris gives a live demo of our [dynamic time in transit map, available here](https://map.shipium.com/tnt) if you'd like to see for yourself.

We then finish out with some take away ideas and concepts.

Hope you enjoy!

CEO Jason Murray | Parcel Forum Presentation 2024 - YouTube

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[CEO Jason Murray | Parcel Forum Presentation 2024](https://www.youtube.com/watch?v=5AmUGmJpmmE)

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